The City Council, during its regular session held last August 13, 2013, enacted Regulation Ordinance No. 2013-330, entitled “An ordinance regulating the streamers and billboards in the City of Iloilo.”
Councilor Plaridel C. Nava II, proponent of the ordinance, stated that there is a need to address the proliferation of commercial signs, signboards and billboards along the Sen. Benigno S. Aquino Avenue, and the unregulated construction of said advertisement materials is not only unsightly and annoys or offends the senses, but are deemed to be hazardous and pose an imminent danger to life, health, safety, the environment and property of the general public. He further stated that under Section 2001, Chapter 20 of the National Building Code, it is prohibited to construct billboards and signboards that unduly obstruct the natural view of the landscape, distract or obstruct the view of the public as to constitute a traffic hazard or otherwise defile, debase or offend the aesthetic and cultural values and traditions of the Filipino people.
To address said concerns, R.O. No. 2013-330 now prohibits the putting, installing or attaching of any streamers, billboards, posters, advertisement or any form of notices in all public plazas and parks, including:
- Those erected in such a manner that will obstruct or confuse the view or interpretation of any official traffic signage, device or signal;
- Those unduly obstruct the natural view of the landscape, distract or obstruct the view of the public as to constitute a traffic hazard, or otherwise defile, debase, or offend the aesthetic and cultural values and traditions of the Filipino people;
- On trees and vegetation; within ten (10) meter radius of any government-installed traffic signages and within fifty (50) meters of direct line of sight of any government installed traffic signages;
- Along all center islands dividing opposing traffic, or on street light posts located thereat;
- Across any street in the City of Iloilo except on special occasions as determined by the City Mayor; and
- Setting up of billboards and streamers on the rooftop and beside any building or structure in the City of Iloilo.
The ordinance also states that “it shall be unlawful for any person, whether natural or juridical, to sell, lease, or use any property for the purpose of construction or installation of billboards, signboards or signs of whatever size, for the purpose of promoting, selling or advertisement of products, services or merchandise of whatever nature or kind, along the Sen. Benigno S. Aquino Avenue spanning six (6) kilometers up to the boundary of the Municipality of Pavia, Province of Iloilo”. This would mean that existing commercial billboards, signs and signboards along that area must be removed by the owners or advertising agents, not later than December 31, 2013, at their expense.
Notices in all public plazas, parks are only allowed on the following instances:
- Streamers, billboards, advertisements, notices, signboards buntings as may be allowed by the Sangguniang Panlungsod through a resolution during fiesta celebration, agro-industrial fair, sports tournament and other public events;
- Such streamers, billboards, advertisements notices as may be allowed by COMELEC, or other national laws; and
- Notices of on-going public projects sponsored by NGO’s or the City Government of Iloilo or other government agencies in such public plaza and parks.
Also, in the event that installation of these materials be allowed, it is required to secure a permit from the License and Permits Division Office of the City Mayor’s Office, and the corresponding permit number, date of issuance and the name of the applicant shall be painted legibly at the right lower corner/portion of the signages. Said permit shall be valid only for fifteen (15) days after which it shall automatically expire, and be removed immediately by those individual or entity who secured said permit.
Infraction of this ordinance shall render the violator liable for a fine of One Thousand Pesos (P1,000.00) for every streamer, billboard or any form of advertisement installed in violation of this ordinance, or an imprisonment of two (2) months or both at the discretion of the court.
Effectivity of this ordinance shall be ten (10) days from the date of its publication in a local newspaper of general circulation in Western Visayas.